Obroni Import is direct trade project based in Helsinki. The aim of this project is to help local African merchants find international demand and increase sales through direct trade relations.
Obroni Import kicked off after seeing firsthand how two african travellers/entrepreneurs had a niche product, but problems with market entry:
rare afro vinyl records
The general western mistrust of West-African online marketing and Western Union-payments have often led our friends to send records to trusted international dealers without any pre-payment. They would then get paid as the records were sold. This is also how Obroni Import started.
Now, Obroni Import orders records regularly with direct reimbursement. The goal is to not leave our friends cash-strapped waiting for money between orders/sales.